Napoli Deli appoints H5 Communications to manage its online presence.

Founded in the late 1909's, Napoli Deli has become synonymous with quality gormet Italian food. But when Napoli Deli approached H5 Communications its paid search strategy was limited in terms of reach and cost-effectiveness, and its campaign was short on keywords and coverage.

Before Napoli Deli approached us the retailer had used another search
marketing agency, but the account had been underdeveloped. So it made sense to start from scratch and rebuild the account. Napoli Deli was looking for a new Pay Per Click and Search Engine Marketing company, had heard about our impressive reputation and liked our approach.

Extensive pre-campaign analysis revealed Napoli Deli's existing campaigns were limited in number and lacked keywords and coverage. What is more, Napoli Deli was failing to include offers in its ad copy, much of which was generic and needed readjusting.

Since becoming an H5 Communications client in this popular supplier of Italian gourmet food has had numerous successes. Despite not tracking actual cost per click or website trafic prior to H5 Communications involvement and with the exact budget that had been used for several months, we were able to increase their online sales generated through paid search by 215% .