H5 Communication gets political.

H5 Communications has recently been approached by a senior member of the Conservatives party, to develop their online marketing platform.
The brief was simple. "Increase the conservative party's online presence to residents living within a certain geographical area".

Although H5 Communication delivers effective online marketing in Bury St Edmunds, the nature of the internet enables us to work across the UK without limiting our ability. After a consultation period the decision was made to develop an online marketing plan in four specific fields.
Search Engine optimisation, Pay per Click, Social Media Marketing and e-mail Marketing.

Search engine optimisation (SEO)
Due to the nature of the search terms we were working on, SEO was relatively simple, with a few short weeks our five key words resulted in five top positions within Google, yahoo, Bing and ASK. It should be noted that SEO is rarely this easy-it depends largely on the popularity of the specific search terms.

Pay per Click
Pay per click provided an excellent opportunity for us to develop The Conservatives online brand awareness. The beauty of PPC is that you only pay for people who actually click on the advert, but for every person that clicks on the advert many more will see it, while this is not ideal for many organisations or businesses, it was very useful for The Conservatives.
In a two week period, the online advert was seen by 80,000 individuals, with relatively little cost on a monthly basis.

Social media marketing
Due to strict budget constraint imposed on the Conservatives, H5 Communications had to think outside the box and develop a highly effective online marketing strategy that provided all the benefits of an expensive campaign on a shoe string budget. As a result a large emphasis was placed on social media marketing, using websites such as Twitter, Facebook, You Tube and others, H5 Communications was able to produce a diverse campaign that engaged local residents of all ages and interests.

e-mail marketing
Over the course of the campaign, H5 Communications has built up a large list of residents email addresses those that signed up for a newsletter, those that emailed a question and those that filled in online surveys. All these emails got added to the campaign database which were utilised during the campaign with targeted local email, highlighting specific work the Conservatives had done locally.

" We were all highly impressed with the efficiency and professionalism of H5 Communications, the results went a significant way to producing a fantastic landslide victory for us. Working in the political sphere is an unusual situation but H5 Communications was able to adapt and produce and excellent digital marketing campaign."
Hampshire-Conservative Parliamentary Candidate